13. How much would you be willing to pay for a product with these features ("LIST EATURES")?
14. If the "PRODUCT" was priced at (price) how likely, on a percentage basis, would you be to buy it? (0% = Not at all likely to buy, 100% = Completely likely to buy)
15. How much are you authorized to spend on new products?
16. What do you think about the price of this "PRODUCT"?
Extremely Low
Somewhat Low
Just right
Somewhat High
Extremely High
17. Through what means would you be least likely to purchase this "PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
18. Through what means would you be least likely to purchase this "PRODUCT"?
Retail
Direct Mail
Mail Order Catalog
Classified Advertisement
Telemarketer
19. What do you think would be a good name for such a "PRODUCT"?
20. Can you please tell us which one of the following possible product names you like the most?
Product 1
Product 2
Product 3
Product 4
Product 5
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